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Updated: Jun 18, 2026

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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A) The data view with the 18-month rolling data window.
B) The data view with a 12-month rolling data window.
C) The data view with the 36-month rolling data window.
D) The data view with the 24-month rolling data window.


2. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Latency Table
B) Custom Dimension Cohort
C) Rolling Calculation
D) Conversion Metric Cohort


3. Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:

A) Enable automatic campaign syncing for new products.
B) Add the "Product Category" dimension to the report and refresh the data.
C) Create a calculated metric for each product category.
D) Update the data source permissions for reporting.


4. Which analysis method should be used to determine how often customers return after making a purchase?
Response:

A) Data Aggregation Report
B) Retention Analysis
C) Trend Line Report
D) Engagement Scoring


5. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Use the Segment Overlap feature.
B) Enable identity resolution using the customer email address.
C) Reprocess the data ingestion rules.
D) Apply a calculated metric for cross-channel activity.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: B
Question # 4
Answer: B
Question # 5
Answer: A

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