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Last Updated: Jun 22, 2026
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1. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
A) Analyze post themes from the last three Aprils
B) Watch the top three nature documentaries released this year
C) Conduct a search of sustainability keywords
D) Launch a poll to understand which topics are of interest
E) Review the geographic locations of group members
2. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
A) The picture post is the most successful if reach is more important than engagement
B) The link post should be promoted with ads if the primary goal is reach
C) The link and video post garnered more awareness than the picture post
D) The video post should be promoted with ads if the primary goal is engagement
3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
A) Increase community moderation on all platforms
B) Increase influencer content across all platforms
C) Increase video content across all platforms
D) Increase paid spend targeting young audiences on all platforms
4. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)
A) Highlight past photos and success stories and tag members who have joined past challenges.
B) Create posts to encourage people to sign up and have moderators answer any questions.
C) Start a secret group for people doing the challenge and post everything there.
D) Message new members and invite them to participate in the challenge.
5. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
A) Share exclusive access to the influencers Page and content for members
B) Host live video Q&A sessions in the group where the influencers host the session
C) Post content customized by the influencers into the group and boost the posts
D) Host a Q&A on Instagram Stories where members can submit questions to influencers
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A,B | Question # 5 Answer: B |
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