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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be considered when creating a more effective corporate social media strategy?

A) How many impressions the corporate social media accounts receive in a particular time period
B) Any engagement with the corporate social media accounts
C) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
D) The volume of engagement with the corporate social media accounts

2. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) The company will save $1.2 million based on the enrollment choice employees make.
D) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

3. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To determine which stakeholders are a priority
B) To determine the communication approach for each audience
C) To have a clear understanding of the diversity of stakeholders and risks associated with each
D) To understand the attitude and engagement level each audience may have with the organization during a crisis

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Designing a creative social media campaign that will highlight the product's innovative features.
B) Meeting with suppliers to determine whether marketing costs can be shared.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Analyzing whether the sales goals for the new product are realistically achievable.

5. Which of the following is traditionally developed during an organization's strategic planning process?

A) Mission, goals, objectives, strategies, and tactics
B) Programs, markets, targets, products, and features
C) Product, packaging, placement, variety, and price
D) Values, purpose, priorities, systems, and tasks

Solutions: