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| Certification Vendor: | Oracle |
| Exam Name: | Oracle Responsys Marketing Platform 2021 Implementation Essentials |
| Exam Number: | 1Z0-1032-21 |
| Exam Format: | Multiple Choice |
| Exam Duration: | 90 minutes |
| Passing Score: | 64% |
| Exam Price: | USD $245 |
| Available Languages: | English |
| Certificate Validity Period: | 18 months |
| Real Exam Qty: | 55 |
| Recommended Training: | Oracle University Responsys Implementation Training |
| Exam Registration: | Oracle Certification Registration Pearson VUE Registration |
| Sample Questions: | Oracle 1Z0-1032-21 Sample Questions |
| Exam Way: | Online proctored or at authorized Pearson VUE test centers |
| Pre Condition: | No official prerequisites required |
| Official Syllabus URL: | https://education.oracle.com/pexam_1Z0-1032-21 |
| Section | Objectives |
|---|---|
| Integration: Interact Connect | - Manage data synchronization - Configure Interact Connect integration - Describe Data Gateway setup |
| Account Administration | - Configure security and compliance settings - Monitor account usage and health - Manage user roles and permissions |
| Responsys Personalization Language (RPL) | - Write basic RPL expressions - Debug RPL syntax and logic - Implement dynamic content |
| Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Creating and Managing Content | - Build responsive email and mobile content - Implement personalization with RPL - Use assets and templates |
| Multi-Channel Campaigns | - Manage cross-channel consistency - Set up email, SMS, and push campaigns - Configure subscription management |
| Programs | - Design multi-step automation programs - Monitor and optimize program performance - Configure triggers, rules, and actions |
| Initial Configuration & Deliverability | - Manage bounce processing, spam feedback loops - Configure domain branding and delegation - Set global account and deliverability settings - Perform IP warm-up and ramp-up |
| Campaigns and Forms | - Create and deploy marketing campaigns - Configure conversion and tracking - Build and manage web/mobile forms |
| Responsys Data Model | - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model |
1. You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers.
You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
A) The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:
AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
B) Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved.
Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
C) Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0:
AMT_PURCHASES Equals 0
D) Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
2. Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
A) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
B) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C) You can only modify profile lists used for mobile campaigns through Connect uploads.
D) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
3. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
A) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
B) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
4. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
A) Create an Import Supplemental Table job in Responsys for this file.
B) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
C) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
D) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
5. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
A) <comment> and </comment>
B) <!-- and -->
C) <#-- and -->
D) <<-- !~ -->
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: C |
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