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Updated: Sep 17, 2026

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Adobe AD0-E454 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Audience Manager Architect Master
Exam Number:AD0-E454
Exam Duration:100 minutes
Certificate Validity Period:2 years
Available Languages:English
Exam Format:Multiple choice
Passing Score:29/50 (58%)
Exam Price:$225 USD
Real Exam Qty:50
Recommended Training:Adobe Experience League
Exam Registration:Adobe Certification Portal
Exam Way:Online proctored
Pre Condition:Recommended: 3+ years of experience with DMP, data collection, and Adobe marketing stack
Official Syllabus URL:https://certification.adobe.com/certification/audience-manager-architect-master/187

Adobe AD0-E454 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Performance and Reporting18%- Configure reports for signals, traits, and segments
- Analyze performance metrics
Topic 2: Solution Design and Recommendations18%- Design folder taxonomy and naming conventions
- Apply audience identity solutions
- Map AAM capabilities to business use cases
- Map attribute and behavioral data
Topic 3: Privacy and Data Governance8%- Ensure compliance with data regulations
- Recommend governance, privacy, and security practices
Topic 4: Implementation Analysis26%- Define data onboarding strategies
- Design and test pixels for traits and segments
- Analyze outbound destinations and implementation approaches
- Guide and support AAM implementation
- Configure features: visitor profile viewer, tags, RBAC
Topic 5: Segmentation and Activation30%- Create destinations in Audience Manager
- Build rule-based, onboarded, and algorithmic traits
- Apply profile merge rules
- Define segmentation logic per requirements
- Create segments using frequency and recency
- Develop algorithmic and predictive models

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