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Updated: Aug 08, 2026
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Email Essentials (EEB101) |
| Exam Number: | EEB101 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist EML101 - Content Builder Essentials for the Digital Marketer |
| Available Languages: | English |
| Exam Duration: | 1440-1680 |
| Exam Format: | Instructor-Led Training, Hands-On Labs, Practical Exercises |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | This is a Salesforce instructor-led training course rather than a certification exam. Available in classroom, virtual instructor-led, and partner-delivered formats. |
| Pre Condition: | No prerequisites required. Designed for email marketers who manage the email channel within Salesforce Marketing Cloud. |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data | - Lists and Data Extensions
|
| Topic 2: Segmentation | - Audience Segmentation
|
| Topic 3: Templates and Email Creation | - Template Management
|
| Topic 4: Analysis and Reporting | - Performance Measurement
|
| Topic 5: Content | - Content Builder
|
| Topic 6: Sending | - Email Delivery
|
| Topic 7: Testing and Validation | - Quality Assurance
|
| Topic 8: Automation | - Marketing Automation
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. Which feature can segment on behavioral data?
A) Tracking
B) Import Activity
C) Data Extension
D) Data Filter
2. Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?
A) Automates the flow of creating email messages
B) Inserts responsive content based on the user's viewing device
C) Automates the template creation process
D) Provides advanced content personalization
3. A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
A) Data Extract Activity
B) Profile Attributes
C) Drag and Drop Segmentation
D) Audience Builder
4. Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers
A) Subject Line
B) Hyperlinks
C) Send Count
D) From Name
5. Which data model should be used to create a Group?
A) Data Filters
B) Data Extensions
C) Active Audiences
D) Lists
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A,D | Question # 5 Answer: D |
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