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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A) Report Definition Activity in Automation Studio
B) File Transfer Activity in Automation Studio
C) Report Scheduling in Datorama Reports

2. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A) Add complementary SMS campaigns.
B) Focus on action-driven subject lines.
C) Create more focused segmented lists for messaging.

3. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Mark the data extension as Sendable.
C) Use Email Address as Subscriber Key.

4. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?

A) Create from template and choose triggered send template.
B) Include the Subscriber key and Email address field as the primary key.
C) Select the 'Use for triggered send' checkbox.

5. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A) Ingest API
B) Import Activity
C) Import Wizard

Solutions: