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Facebook Certified media buying professional Sample Questions:

1. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Placement
B) Dynamic Creative
C) Audience
D) Offer
E) Image
F) Ad Type

2. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
B) Create app install campaigns for people who have visited the website.
C) Create app install campaigns for people who have finalized a purchase for the following 15 days.
D) Use attention-grabbing video ads on Instagram to new audiences.
E) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
F) Use conversion ads to the checkout page for new audiences.

3. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) For customer lifetime value rate your customers on a ranking from 1-10
B) Include only customers with highest value order for best performance.
C) Always include the country code as part of your customer's phone numbers.
D) Convert different currencies into the same one.
E) Always include your customers' countries in their own column in your file.

4. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should turn off Instagram placement from both ad sets.
B) You should join audiences into one ad set and run a new campaign with Instagram.
C) You should switch your optimization from CPM to video views.
D) You should create a third ad set with a lookalike audience.
E) You should create two new ad sets with Instagram as the only placement.
F) You should turn off Facebook placement from one ad set.
G) You turn off Facebook placement from both ad sets.

5. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Auction.
B) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
C) Pacing system you set up.
D) Whether you use Facebook Manager or the Fan Page to run ads.

Solutions: