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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
B) Any queries that search for "coffee cups" in quotation marks.
C) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
D) Only searches for "coffee cups" as it's using the exact match options.

2. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 2
B) 30
C) Unlimited
D) 25

3. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Driving valuable traffic
B) Increasing web revenue
C) Decreasing unnecessary costs
D) Maximizing conversions of your website

4. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

A) Return on Ad Spend
B) Return on Ad Investment
C) Return on Traffic
D) Return on Ad Campaign

5. How is an ad's Clickthrough rate calculated?

A) It's the number of clicks an ad receives divided by the cost of each click.
B) It's the number of clicks an ad receives divided by the number of impressions.
C) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
D) It's the total number of clicks an ad receives from the Google Content Network.

Solutions: