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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of these is a common use case for the Recency setting?

A) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B) To prioritize delivery of the most recent users in an audience
C) To extend data delivery beyond the default period for the audience
D) To hide older audiences and users that are no longer as valuable for targeting

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Asynchronous javascript tag
C) Image pixel
D) Mobile direct ingest

3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) User Data API
C) Audiences API
D) Pixel URL API
E) Ping API

4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Update Frequency
B) Current State
C) Use of Categories
D) Classification Rules
E) Benefit
F) Strategy

5. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the iFrame tag type was selected in the container tool.
B) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
C) That the appropriate macros were added to the pixel URL.
D) That the production side web server is capable of retrieving HTTP requests.

Solutions: