Study with 410-101 Actual Test Questions

Facebook 410-101 Exam Overview:

Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A) $3,042
B) $4,422.16
C) $3,500
D) $4,042

2. What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

A) Link to valid bank account
B) Agree with Facebook's merchant terms
C) Have a TIN
D) Have an ad account
E) Sell physical items

3. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
B) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
D) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
E) Buy through the reach and frequency and set a frequency of 2 every 7 days.

4. An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A) You delete Facebook placement
B) You delete Instagram from your placement
C) You include Audience Network as an additional placement
D) You change the objective to engagement
E) There is nothing you can do to improve CPM costs
F) You add another audience

5. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) You need to increase the budget to $50 in order to optimize for daily budget.
B) There is no need to make any changes to their campaign.
C) You should increase lifetime budget to $75 in order to meet minimum requirements.
D) Post engagement objective campaigns need a minimum of $4 a day.

Solutions: