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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Next Consultant
Exam Number:MC-Con-201
Exam Price:USD 200; JPY 30,000, plus applicable taxes
Exam Format:Multiple-choice questions, Proctored exam
Available Languages:English
Passing Score:72%
Real Exam Qty:60 multiple-choice questions plus up to 5 unscored questions
Certificate Validity Period:Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year
Related Certifications:Salesforce Certified Platform Administrator
Salesforce Certified Data 360 Consultant
Salesforce Certified Agentforce Specialist
Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Duration:105 minutes
Recommended Training:Get Started with Campaign Creation & Agentforce in Marketing Cloud
Power Up Your Data Ingestion and Mapping Expertise
Advance Your Data Identity Resolution Skills
Enhance Account Engagement with Marketing Cloud Next
Segment and Activate Data in Data 360
Get Started with Custom Agentforce Actions for Marketing
Get Started with Cross-Channel Flows in Marketing Cloud Next
Ingest, Harmonize, and Unify Data with Data 360
Exam Registration:Salesforce Certification Exam Guide
Salesforce Trailhead Academy Certification Experience
Exam Way:Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE.
Pre Condition:None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Consent13%- Consent record management
  • 1. Creating, managing, and updating consent records
    - Platform consent objects
    • 1. Purpose and relationships of consent objects
      - Consent management concepts
      • 1. Role of consent in customer engagement and compliance
        - Consent banners
        • 1. Configuring consent banners on marketing landing pages and external pages
          Topic 2: Agentforce & AI Innovation11%- Marketing agents
          • 1. Audience segmentation
            • 2. Content generation
              • 3. Campaign creation
                - Conversational messaging
                • 1. Customer engagement and response handling
                  • 2. Ongoing interactions across messaging channels
                    - Predictive AI
                    • 1. Selecting appropriate predictive AI features
                      Topic 3: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                      • 1. Configuring Identity Resolution
                        • 2. Linking multiple data sources into a unified profile
                          - Data 360 data object concepts
                          • 1. Connecting, harmonizing, unifying, and activating customer data
                            • 2. Audience segmentation and content personalization
                              - Data 360 consumption and entitlements
                              • 1. Impact of marketing automation design decisions on platform consumption and usage
                                • 2. Consumption-based entitlements
                                  - CRM data ingestion and activation
                                  • 1. Audience segmentation, activation, and content personalization
                                    • 2. CRM objects and records
                                      • 3. Actionable Lists
                                        Topic 4: Campaign Design, Flow Orchestration & Content30%- Personalization
                                        • 1. Repeaters
                                          • 2. Merge fields
                                            • 3. Handlebars
                                              • 4. AMPscript
                                                • 5. Content variations
                                                  - Flow orchestration
                                                  • 1. Flow elements and logic for business processes and messaging
                                                    • 2. Trigger conditions
                                                      • 3. Flow types
                                                        • 4. Flow configuration settings
                                                          - Messaging data sources
                                                          • 1. Selecting appropriate data sources for personalized customer data
                                                            - Landing pages
                                                            • 1. Components and configuration required to build landing pages
                                                              - Activation templates
                                                              • 1. Configuring activation templates
                                                                • 2. Selecting appropriate contact point values
                                                                  Topic 5: Platform Setup & Governance13%- Business Units and governance
                                                                  • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                                    • 2. Business Unit requirements
                                                                      - Marketing Cloud Next environment setup
                                                                      • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                        - Domain authentication and authorization
                                                                        • 1. Self-service domain authentication
                                                                          • 2. Domain authorization for branded, authenticated email delivery
                                                                            Topic 6: Analytics & Performance Insights8%- Marketing insights
                                                                            • 1. Surfacing marketing data and insights across the Salesforce platform
                                                                              - Reporting and analytics
                                                                              • 1. Selecting pre-built dashboards for reporting requirements

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