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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is one way a sales rep can convert a visitor to a prospect?

A) The sales rep gives the visitor a phone call.
B) The sales rep manually associates the visitor with a prospect.
C) The sales rep walks the visitor through a demo.
D) The sales rep increases the visitor s score to 100.

2. Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

A) Multi-Touch Attribution dashboard
B) Engagement dashboard
C) Account-Based Marketing dashboard
D) Pipeline dashboard

3. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A) Conversions
B) Total Submissions
C) Unique Submissions
D) Total clicks

4. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A) No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
B) No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
C) Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
D) Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

5. A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

A) Check the Profile tab to make sure the prospect has the right drip program profile.
B) Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
C) Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
E) Check the Overview tab to determine whether the prospect is unmailable.

Solutions: