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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
| Topic 2: Lead Management | 24% | - Completion actions - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Automation rules: components and use cases - Segmentation rules - Page actions - Scoring and grading: definition and management |
| Topic 3: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 4: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
You want to track prospects that click on a banner ad. What do you use?
- A. Completion actions
- B. Lead scoring and grading
- C. Page actions
- D. Customer redirect
Correct Answer: D 🗳️
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Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
- A. No, you can only have one Salesforce connector at a time.
- B. Yes, but it's only available to customers with the Pro Edition
- C. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
- D. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
Correct Answer: A 🗳️
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A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
- A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- B. Maintain the initial value upon subsequent form submissions
- C. Always display even if previously completed
- D. Include "Not you?" link to allow visitors to reset the form
Correct Answer: B 🗳️
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New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?
- A. The prospects remain on the list, but are NOT added to the program until the next day.
- B. The prospects are added to the program, but wait for a user to manually select them to process.
- C. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
- D. The prospects are added to the program and automatically start processing through the program.
Correct Answer: D 🗳️
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Which is NOT a way to assign a custom role to a user?
- A. Edit an existing Default Role, and it will automatically convert to a Custom Role.
- B. Assign new users to a previously created Custom Roles during the import process.
- C. Add a user to a Custom Role directly from their User Record.
- D. Add a batch of existing users to a Custom Role using table actions
Correct Answer: C 🗳️
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